Baby Skin Basics

Caring for baby skin goes beyond choosing cute clothes—it’s about protecting delicate skin and preventing common conditions early on. Baby Skin Basics is our pediatric dermatology campaign focused on educating caregivers about eczema—which disproportionately affects children of color—as well as other common infant skin concerns like cradle cap, diaper rash, and more. Our goal is to provide clear, inclusive guidance on skincare routines, fabric choices, safe products, and when to seek medical attention—empowering all families to confidently support their baby’s skin health.