Skin Protection First (SPF)

Sun protection is a powerful tool in preventing skin cancer, but many people aren’t aware that skin cancer can affect all skin tones—and it doesn’t always look the same. Through this campaign, we’re promoting daily SPF use, addressing sunscreen misconceptions, and educating on the different types of skin cancer, including how they appear on diverse skin. Our goal is to empower communities with knowledge that can lead to earlier detection and better prevention.